K-beauty brand nooni's flagship product, 'Apple Seed Lip Oil', became available across 1,778 Target stores in the US and online starting September 6, 2026.
The high-shine, volumizing lip oil gained viral popularity through TikTok and e-commerce, and this Target rollout demonstrates how digital-first trends are successfully scaling into brick-and-mortar retail.
This launch provides US consumers with greater access to incorporate K-beauty into their daily routines, marking a major milestone in broadening nooni's global footprint.