New K-beauty makeup, picked weekly
Fresh launches and trending makeup — a quick visual look, with links to buy.
Cheeklilybyred Luv Beam Cheek Balm – A Vibrant Cream Flush with an Inner Glow
A summer essential cheek balm with a cream balm texture that smoothly adheres to the skin, delivering a subtle inner glow and a natural flush of vitality.
EyeKeep Your Curl Smudge-Free All Day with ETUDE Curl Fix Skinny Mascara!
Ranked #1 in curling mascara at Olive Young for 10 consecutive years, ETUDE Curl Fix Skinny Mascara features a slim brush that locks in every single lash for all-day, smudge-free curl hold.
FragranceFORMENT Cotton Hug — A Cozy, Soap-Like Daily Fragrance
Maintaining the #1 ranking in the men's and women's fragrance category at Olive Young, FORMENT Cotton Hug is a soap-scented Eau de Parfum blending bergamot, white florals, and musk, loved as an everyday commute fragrance.
HairMielle Organics Rosemary Mint Oil — Viral TikTok & Allure Beauty Favorite Hair Oil for Stronger Hair
Featured as a TikTok viral sensation and Allure Best of Beauty winner, Mielle Organics Rosemary Mint Hair Strengthening Oil is one of the most talked-about hair oils in the global beauty scene today.
SkincareTorriden DIVE-IN Serum — Viral High-Moisture Hyaluronic Acid Hydration
Consistently top-ranked on Olive Young, Hwahae, and GlowPick, Torriden DIVE-IN Low Molecular Hyaluronic Acid Serum delivers deep hydration with 5D Complex Hyaluronic Acid, Panthenol, and Madecassoside for supple, dewy skin.
TrendDior Diorshow 5 Couleurs 365 Chanced Green Palette – Lucky Limited Edition Eye Makeup
Dior's Autumn 2026 limited edition 'Diorshow 5 Couleurs 365 Chanced Green Palette' is a new makeup release drawing global attention with its four-leaf clover motif case and green-toned shade lineup.
CheekNAMING Fluffy Powder Blush — A Summer Must-Have Powder Blush with Virtually No Fallout
An Olive Young favorite featuring fine powder particles with virtually no fallout and an included brush, allowing even summer oily skin to achieve a neat, lively flush.
BaseBANILA CO Covericious Cushion — 100-Hour Wear, Global Tone Coverage
Infused with White Truffle Extract and a floral complex, the Covericious Cushion brightens skin and is a K-beauty bestseller proven to last up to 100 hours.
EyeCLIO Pro Eye Palette Air [08 Latte Senior] – A Latte-Toned Palette with Balanced Shimmer & Matte
CLIO's Pro Eye Palette Air 08 Latte Senior is a popular eyeshadow palette in Korea, featuring a versatile range of warm latte tones with exceptional color payoff and seamless blendability.
LipLANEIGE Juice Pop Box Lip Tint — 12-Hour Color & Lasting Hydration
LANEIGE Juice Pop Box Lip Tint uses a Water-Oil Remix Complex to keep lips hydrated and glossy for up to 12 hours. It is a global viral hit across Sephora, YouTube, and TikTok.
FragranceFORMENT Signature Cotton Kiss — Popular Unisex Fragrance with Sweet Cotton Notes
A top-5 popular women's fragrance at Olive Young, this water-based perfume features a sweet yet sultry blend of bergamot, florals, and musk.
HairMoroccanoil High Shine Gloss Mask — Get Salon 'Glass Hair' in Just 5 Minutes
Moroccanoil High Shine Gloss Mask is a 5-7 minute post-shampoo glossing treatment that delivers instant shine and softness while protecting hair color from fading.
SkincareISNTREE Hyaluronic Acid Airy Sun Stick — The Essential Portable Sunscreen for Fresh, Hydrated Skin
A portable sun stick that leaves a soft, non-sticky finish, making it perfect for reapplying on the go during trips or outdoor activities.
TrendRare Beauty Soft Pinch Luminous Palette — A Viral, Shimmering Modern Highlighter Palette
Released as a 2026 Mother's Day limited edition, the Rare Beauty Soft Pinch Luminous Palette is a multi-use palette gaining massive global popularity through TikTok viral trends.
CheekDEAR DAHLIA Petal Drop Liquid Blush — Clear Watercolor Flush That Lasts
DEAR DAHLIA Petal Drop Liquid Blush is a popular liquid cheek product ranked in Olive Young's TOP 5 blushes. Known as a 'watercolor blush,' it applies smoothly with a hydrating feel from just a single drop and sets into a sleek semi-matte finish.
EyeEglips Soft Eye Palette — Daily Coral Contour Palette
Based on numerous reviews and reaching #1 on Olive Young's weekly bestseller list, the Eglips Soft Eye Palette is popular for daily makeup thanks to its soft coral tones and compact portability.
BaseTIRTIR Mask Fit Red Cushion – The Viral #1 Glow Cushion
Recognized by Allure editors and readers, and a viral sensation on TikTok. Bursting with global popularity for its 30+ shades, serum-like hydration, and radiant 'glass skin' finish.
LipViolette_FR Bisou Nectar — High-Shine, Hydrating, Long-Wear Lip Stain
Combining high-shine gloss with a hydrating stain, Violette_FR Bisou Nectar is globally trending for its rich moisture, long-lasting color, and buildable coverage.
FragranceAfter Blow Eau de Parfum Cotton Fog — Daily Fragrance with a Sweet, Cozy Scent
After Blow's Cotton Fog Eau de Parfum is a popular daily fragrance featuring a sweet and cozy lingering scent, boasting 5,676 reviews and a 4.8 rating on Olive Young. While some note its longevity could be better, it is widely praised as a great value perfume.
Skincarenumbuzin Soothing Hydra Serum — Comfortable Soothing Moisture Serum for Summer
numbuzin's 'Soothing Hydra Serum' is a popular Olive Young August Ol-Young Pick skincare item. It is a summer-tailored serum that simultaneously provides soothing care for heat and irritation alongside rich hydration.
TrendLouis Vuitton Ombres Monogram Limited Palette — Luxury Revealed Through Iconic Canvas
Louis Vuitton's recently launched 'Ombres Monogram Limited Palette' is a limited-edition eyeshadow palette featuring Infrarouge and Dune shades, reflecting both luxury and trends while generating buzz in the global beauty world.
Cheekperipera Pure Sunshine Cheek – Humidity-Proof Watercolor Blush for Clear Radiance
peripera Pure Sunshine Cheek delivers a sheer, natural watercolor wash of color that stays on your cheeks even in high humidity. It is a proven bestseller consistently ranked high on Olive Young.
BaseHAUS LABS Triclone Foundation – Skincare-Comfortable Coverage
Infused with skincare ingredients, HAUS LABS Triclone Foundation delivers lightweight, buildable medium coverage with a natural, skin-like fit.
EyeCLIO Pro Eye Palette Air – Versatile Color Combinations from Everyday Sheer to Accent Look
Ranked among Glowpick's top products with 1,320 reviews and a 4.64 rating, this CLIO eyeshadow palette delivers natural color payoff and high versatility, perfect for daily makeup.
LipRevlon Super Lustrous Glass Shine Balm – The TikTok-Viral Glossy Balm
Captivating countess users on TikTok, Revlon's Super Lustrous Glass Shine Balm delivers instant shine and hydration with its rich glossy balm formula. It has been recognized as a top product at Sephora and in beauty awards.
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